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EMAIL TYPES
Offer (Demo, Trial etc.)
Final Email
Social Proof
Follow Up
Urgency
Initial Email
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Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
A few things we noticed
Hi {{first_name}}, We did a light analysis of {{company}}’s {{channel/process}}. A couple small tweaks could unlock big gains. Want to see it? – {{your_name}}
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
My last (non-needy) nudge
Hi {{first_name}}, Promise this is the last one unless you raise your hand. Just reply with a yes, no, or emoji of choice. – {{your_name}} Sequence 12: “We Analyzed You” Angle
Initial Email
This is some text inside of a div block.
SaaS & Tech
Full message template
Still dealing with
Hi {{first_name}}, Saw that {{company}} is still navigating {{pain point}}. You’re not alone - most {{persona}}s I talk to are in the same boat. What’s been the biggest challenge for you around this? – {{your_name}}
Initial Email
This is some text inside of a div block.
SaaS & Tech
Full message template
No fluff - just results
Hey {{first_name}}, We won’t promise magic. But we did help {{peer_company}} increase {{metric}} by {{X}}%. Can I show you? – {{your_name}} Email 5: Now I vanish (unless you say otherwise)
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
Real human here (I swear)
Hi {{first_name}}, No robots were harmed writing this email. Just a real person with a real solution. Want to chat? – {{your_name}} Email 4: No dancing monkey tricks
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
We’re like the cool nerds
Hi {{first_name}}, We geek out on {{pain}}, but promise we’re fun at parties. Want to see what we built? – {{your_name}} Email 3: This isn’t ChatGPT writing to you
Initial Email
This is some text inside of a div block.
GTM & Sales
Full message template
I’ll keep this short and slightly charming
Hey {{first_name}}, If this feels like another annoying sales email… it kinda is. But, what if it actually solved {{pain}} for you? Worth a shot? – {{your_name}} Email 2: We’re not as boring as we look
This is some text inside of a div block.
SaaS & Tech
Full message template
Only 2 calls left this week
Hey {{first_name}}, Got a couple demo slots left for this week. Want me to pencil you in? – {{your_name}} Email 5: Still curious or should I stop? Subject: Just checking once more
Initial Email
This is some text inside of a div block.
SaaS & Tech
Full message template
Benchmark data closes Friday
Hi {{first_name}}, We’re wrapping the study and closing access this week. Want me to send the numbers before then? – {{your_name}} Email 5: Or should I stop here?
This is some text inside of a div block.
IT & Cybersecurity
Full message template
Maybe we lost you here
Hi {{first_name}}, We’ve seen folks drop off at the {{step}} stage. That normal? Want me to send a quick 2-min video walkthrough? – {{your_name}} Email 4: Reminder - demo slots are limited
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
Want to see how you compare
Hi {{first_name}}, We just finished a study with {{peer_company}} - they saw {{result}} after switching from {{old_method}}. Think {{company}} would rank above or below them? – {{your_name}}
Initial Email
This is some text inside of a div block.
SaaS & Tech
Full message template
Most teams ask this
Hi {{first_name}}, Teams like {{peer_company}} usually ask: “How fast can we get ROI?” Answer: 7-10 days. Want to see how? – {{your_name}} Email 3: Missed step?
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
You visited, but didn’t book
Hi {{first_name}}, Saw someone from {{company}} on our site this week. Was that you? Something catch your eye? – {{your_name}} Email 2: Here’s what others asked first
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
One last ping
Hi {{first_name}}, If now isn’t the time, just reply “not now.” I’ll step back. Cheers, – {{your_name}} Sequence 10: Inbound Ghost Follow-Up Email 1: You checked us out Subject: You visited, but didn’t book
Initial Email
This is some text inside of a div block.
SaaS & Tech
Full message template
Just say the word
Hi {{first_name}}, If the timing’s wrong, no stress. Just let me know - I’ll keep your inbox clean :) – {{your_name}} Sequence 9: Data-Driven Outreach
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
1 change = 17% lift
Hi {{first_name}}, We A/B tested a small fix for {{task}} and it bumped {{metric}} by 17%. Want to try it on your side? – {{your_name}} Email 4: Time-sensitive benchmark access
Initial Email
This is some text inside of a div block.
SaaS & Tech
Full message template
Found this stat for
Hi {{first_name}}, {{X}}% of {{persona}}s in {{industry}} are spending {{time}}/week on {{pain}}. Thought you’d want to know. – {{your_name}} Email 2: Benchmarks from {{peer_company}}
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
Want to test it out
Hi {{first_name}}, Happy to set up a sandbox just for {{company}} - no cost, no catch. Want access? – {{your_name}} Email 5: All good if it’s a no
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
Most users hit this wall
Hi {{first_name}}, {{competitor}} users often struggle with {{issue}} once they scale. We solved this for a team like yours. Want details? – {{your_name}} Email 3: Why they made the switch
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
Real switch story
Hi {{first_name}}, {{peer_company}} moved from {{competitor}} to us after {{problem}} stalled their growth. Want to know what changed after? – {{your_name}} Email 4: Try it risk-free
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
Still using
Hi {{first_name}}, Saw that you’re using {{competitor}} - curious how that’s working out. Some folks switch when they hit {{problem}}. Ever run into that? – {{your_name}} Email 2: Where most {{competitor}} users get stuck
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
You’re not the only one dealing with this
Hi {{first_name}}, Saw a few other {{persona}}s at {{similar_companies}} struggling with {{pain}} - figured I’d check in. What’s the current process like for you? – {{your_name}} Email 2: We mapped out the solution
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
Should I move on
Hi {{first_name}}, If this isn’t relevant anymore, just say the word. I’ll stop popping in. Appreciate your time either way. – {{your_name}} Sequence 8: Call Out the Competitor
Urgency
This is some text inside of a div block.
IT & Cybersecurity
Full message template
Lead > Inbox > Demo > Close
Hi {{first_name}}, This sequence walks through every step - from cold email to closed deal. Happy to send it over? – {{your_name}} Email 4: 3 onboarding spots left
Initial Email
This is some text inside of a div block.
IT & Cybersecurity
Full message template
Shared access expires soon
Hi {{first_name}}, We’re closing access to the strategy doc next week. Want me to keep it open for {{company}}? – {{your_name}} Email 5: Loop closed?
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