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ActiveIQ is an AI-powered, intent-based account-based marketing (ABM) platform tailored for B2B companies, particularly in the energy, industrial, and manufacturing sectors. It enhances sales efficiency by identifying high-intent prospects, automating lead generation, and providing actionable insights to shorten sales cycles. The platform's suite includes tools like AdCONNECT for targeted advertising, EnergyIQ for real-time project tracking, and comprehensive analytics to optimize marketing strategies. With features such as visitor tracking, cross-domain fingerprinting, and CRM integrations, ActiveIQ empowers sales and marketing teams to focus on qualified leads, thereby increasing conversion rates and ROI. Its managed services offer additional support, including content creation, social media management, and SEO, catering to businesses seeking a comprehensive marketing solution. ActiveIQ's flexible pricing plans accommodate various business needs, from startups to large enterprises.

Key Features

  • Intent-Based ABM/ABX Management: Identify and engage high-intent accounts to streamline sales efforts.
  • AdCONNECT: Targeted advertising in industry-specific publications, boasting over 50% conversion rates.
  • EnergyIQ: Real-time tracking of oil and gas projects to capitalize on timely opportunities.
  • Visitor & ID Tracking: Monitor website visitors and identify potential leads through digital fingerprinting.
  • Marketing Automation & Analytics: Automate campaigns and gain insights to optimize marketing strategies.
  • CRM Integrations: Seamless integration with platforms like Salesforce, Pipedrive, and Google Analytics.
  • Managed Services: Comprehensive support including content creation, social media management, and SEO.

Pricing

Contact for pricing.

Pros

  • User-Friendly Interface: Intuitive design facilitates easy navigation and campaign setup.
  • Effective Lead Generation: Proven to increase conversion rates significantly, with some users reporting a 23% increase in two months.
  • Comprehensive Support: Managed services provide extensive assistance, enhancing marketing efforts.
  • Industry-Specific Tools: Features like EnergyIQ cater specifically to the energy sector, offering timely project insights.

Cons

  • Integration Limitations: Some users reported challenges integrating with certain ERP systems.
  • Support Response Times: Initial support response can be slow, though it improves over time.
  • Pricing Transparency: Advanced and Enterprise plans require direct contact for pricing, which may hinder quick decision-making.

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